As a contractor, you know your trade. As such, your value and expertise should shine through in all of your marketing efforts. However, you may have yet to explore the power of contractor marketing to grow your client base. In this guide, we’ll go over how to position yourself as an expert in your service area, as well as effective ways to reach out to potential customers. With just 5 minutes of your time, you can have a solid foundation from which to build your contractor marketing strategy.
Your Value And Expertise Should Shine Through In All Of Your Marketing Efforts
First, invest in SEO and a well-designed website. Search engine optimization (SEO) is an essential part of the customer journey. Social media marketing is an important part of your overall marketing strategy, as it boosts your SEO campaigns. This strategy is also effective for local marketing and can be a powerful source of leads. For local customers, consider posting videos on YouTube or using other video marketing tools. Ultimately, your goal is to get your company’s name and contact information out there!
Another important step in contractor marketing is to identify the client personas and buyer’s journey. By defining these personas, contractors can build more appealing website content. Creating videos and testimonials will let potential customers see the joy and passion contractors have for their work. In addition, contractors should consider the ethos of their clients to create compelling content for their website. If a customer has a question, you can answer it immediately, bringing them closer to conversion.